Inside Apple PDF
By:Adam Lashinsky
Published on 2012-01-25 by Business Plus
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the |DRI| (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
This Book was ranked at 13 by Google Books for keyword Informatique et internet dans l'entreprise enfants.
Book ID of Inside Apple's Books is 8KTsB2bjRowC, Book which was written byAdam Lashinskyhave ETAG "bh6xXb84nuk"
Book which was published by Business Plus since 2012-01-25 have ISBNs, ISBN 13 Code is 9781455512171 and ISBN 10 Code is 1455512176
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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