Sell with a Story PDF
By:Paul Smith
Published on 2016-09-08 by AMACOM Div American Mgmt Assn
Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
This Book was ranked at 18 by Google Books for keyword Job Hunting Careers Job Hunting novel.
Book ID of Sell with a Story's Books is omafDAAAQBAJ, Book which was written byPaul Smithhave ETAG "PujmYeakgDI"
Book which was published by AMACOM Div American Mgmt Assn since 2016-09-08 have ISBNs, ISBN 13 Code is 9780814437124 and ISBN 10 Code is 0814437125
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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