E-marketing Strategy PDF
By:Ian Chaston
Published on 2001 by
A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material.
This Book was ranked at 7 by Google Books for keyword Informatique et internet dans l'entreprise enfants.
Book ID of E-marketing Strategy's Books is 0m9bNQAACAAJ, Book which was written byIan Chastonhave ETAG "Kv5CFTGy2w4"
Book which was published by since 2001 have ISBNs, ISBN 13 Code is 9780077097530 and ISBN 10 Code is 007709753X
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "314 Pages" is Printed at BOOK under CategoryElectronic commerce
Book was written in en
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